Where is the Market?

• Local:

◦Local: so far, we have several television stations that have come online but are lacking in content

◦Where they have content, it is mostly internally produced, but there is a limitation to the extent to which that can hold

◦Sooner, they will be looking out for acquisition of content

• International: Internationally, this is in two parts:

◦the Zambian diaspora (estimated at 20,000+), and

◦others who are incrementally looking for African/Zambian content.

One best way is to get it produced, then licensed. Commissioning has proved to be disadvantaging so far.